ShopBidz
The ShopBidz Guides · 59 pieces

Never bid on
something you can't read

Everything worth knowing before you bid or sell: how to tell a real one from a very good fake, what a piece is actually worth, and how a live auction really works.

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How to Authenticate a Luxury Watch Before You Bid

The checks a jeweler runs, in the order that leaves a fake nowhere to hide: dial, lume, caseback, clasp, plus five questions to ask before you bid.

Read the guide

Authentication & Fakes

11

How to tell the real thing from a very good copy, brand by brand.

Selling

21

Getting the most for something you already own.

What It's Worth

15

Which pieces hold value, which quietly lose it, and why.

Buying & Bidding

05

From your first bid to the parcel arriving.

How Auctions Work

04

The mechanics, in plain language.

Comparisons

03

Straight answers when there is more than one way to do it.