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How to Get More Sales on Depop

Guide · 1,055 words · fees verified 27 August 2026

Depop surfaces listings through a browsed feed rather than a search box, which means the problem is almost never that your items are bad and almost always that nobody is stopping on them. Fixing sales on Depop is therefore a visibility problem before it is a pricing problem, and sellers who cut prices first usually discover that cheaper invisible listings sell no better than expensive ones.

Fix the look before anything else

Consistency is the single largest lever. A shop where every listing shares a background and a lighting style reads as a real shop, and a real shop gets stopped on. A shop of unrelated photographs reads as someone clearing a wardrobe, regardless of how good the individual items are.

Daylight against a plain background is the reliable approach and it costs nothing. Shoot at the same time of day in the same spot and the consistency happens by itself.

Show garments worn or on a form. Fit and drape are what a fashion buyer is trying to judge, and a flat photograph conveys neither, which is why worn shots consistently outperform laid-flat ones on this platform even when the flat photograph is technically better.

List steadily, not in bursts

A feed rewards activity. A seller adding items regularly stays visible, while one who uploads forty listings in an evening and then goes quiet drops out of view, and the forty listings do not compensate for the silence afterward.

Spread uploads across the week rather than batching them. It is the same total work and it produces materially more visibility, which is about as close to free as improvements get.

Refresh and tidy older listings periodically. Items that have been sitting can benefit from better photographs or a clearer description, and updating gives them another moment of activity.

Write for both kinds of buyer

Most discovery is visual, but plenty of buyers search a brand, an era or a garment type, and a listing that carries those words as well as the style language reaches both. Include the brand, the era if relevant, the garment type, the size on the label and the color.

Give flat measurements. Sizing varies enough between brands and eras that a label leaves a buyer guessing, and a guessing buyer either does not commit or commits and returns. Measurements convert.

Name flaws specifically with a photograph. It feels like it costs sales and it does the opposite, because specificity reads as competence and competence is what a buyer is trying to detect in a stranger's listing.

Price against reality, and use the boost deliberately

Price against completed sales rather than active listings, because active listings show what other sellers hope for and many of them will never sell.

Boosted listings are optional and carry a 12 percent fee on eligible new listings in the UK and US from 23 March 2026, which is substantially more than the 3.3 percent plus 45 cents you otherwise pay. That makes boosting a decision for specific competitive items rather than a setting to leave on across a shop, since a boost applied everywhere converts your fee advantage into a fee disadvantage.

Bottom line

Sales on Depop are a visibility problem before a pricing problem, so fix the look first: consistent background and lighting across every listing, daylight, and garments shown worn or on a form rather than laid flat. List steadily across the week rather than in bursts, because the feed surfaces activity and a quiet shop disappears regardless of how much was uploaded previously. Write for both the browser and the searcher by including brand, era, garment type and color alongside the style language, always give flat measurements, and name flaws specifically. Price against completed sales, and treat boosting as a decision for particular items rather than a default, since 12 percent is a great deal more than 3.3 percent plus 45 cents.

Frequently asked questions

Why are my Depop listings not getting views?
Almost always the look and the cadence rather than the items. A feed-browsed platform means listings that look like everything else get scrolled past, so consistent lighting and background across your shop is the first fix. The second is listing steadily rather than in bursts, because the feed surfaces activity and a shop that goes quiet after a big upload drops out of view.
Does refreshing listings help on Depop?
It gives an older item another moment of activity on a platform that surfaces activity, so yes, in a modest way. It works better combined with actually improving the listing, since a piece that has sat for months often has a weak cover photograph or a thin description, and refreshing a bad listing simply shows more people a bad listing.
Should I boost my Depop listings?
Only deliberately, on specific items. Boosted listings carry a 12 percent fee on eligible new listings in the UK and US from 23 March 2026, against 3.3 percent plus 45 cents otherwise, so a boost applied across a whole shop turns the cheapest platform into an expensive one. On an item that would otherwise not sell, 12 percent of something beats 100 percent of nothing.
How important are measurements on Depop?
They convert. Sizing varies enough between brands and eras that a size label alone leaves buyers guessing, and a guessing buyer either does not commit or commits and returns. Flat measurements for chest, length, shoulder and sleeve, or waist, rise, inseam and leg opening, remove the main reason someone hesitates on secondhand clothing.
Should I lower my prices if things are not selling?
Not first. On a platform where discovery is a browsed feed, an invisible listing does not sell at any price, so cutting before fixing visibility usually just means selling cheaply once you eventually get seen. Fix the photography, the consistency and the listing cadence, then check your prices against completed sales rather than against what other people are asking.
Does the number of listings matter?
The rhythm matters more than the total. A shop adding items across the week stays visible, while one that uploads a large batch and goes quiet drops out of the feed, and the size of the batch does not protect it. Spreading the same amount of work across more days is close to a free improvement.